Established by Milanese entrepreneur Mario Prada, luxury fashion house Prada opened its doors in 1913 as a high end boutique, purveying finely crafted luggage, accessories, and leather goods to the Italian aristocracy and European elite. Since taking helm of the label in 1978, Miuccia Prada, alongside husband Patrizio Bertelli, has transformed the family business into an industry powerhouse. Following its lauded 1988 debut womenswear collection, the Italian brand has expanded globally, casting its uncompromisingly avant-garde vision far beyond fashion and into the realms of art, architecture, and cinema. Compelling and unorthodox, Prada’s collections defy the obvious, eschewing and upending conventional notions of beauty to explore the complex and multifarious nature of modern femininity.