Polythene Optics sees A Cold Wall's designer Samuel Ross bring his intense and concise fashion philosophy to a more graphically inclined, brash, and reactionary new aesthetic. With a stated goal of existing in multiple domains of the fashion community, the new venture is a nod to the fast and massive growth in popularity A Cold Wall has enjoyed, and with it the label's maturation in offerings and diversification into increasingly dynamic sublines. With that said, Polythene Optics can in many ways be viewed as a return to Ross' aesthetic roots. The new label's line of instant classic ready to wear and accessories feature typographic ingenuity juxtaposed with tactile, textured graphic, bringing fresh game to Ross' conceptual practice.